Overall I think this toothpaste is lovely, keeps teeth clean and white whilst also protecting them from the occurance of sensitive teeth. I would recommend this to anyone. I love this Colgate sensitive toothpaste, I think it works great! I used to hate biting into ice cream, or cold drinks because I would always get the sharp pain in my teeth. I decided to try this toothpaste and it was fantastic, in a few days I no longer had the same pain and in a week the problem was gone altogether. I would recommend this to anyone with sensitive teeh. It is a bit expensive but it works well so I don't really mind paying extra and the packaging is quite nice. The price is a little high, so I usually wait for specials.